Hi
This is my design apporach
I use design as a tool to initiate transformation by fostering empathy and collaboration among communities. My journey in design is driven by a passion for understanding the needs of people, enabling me to craft solutions that are not only innovative but also deeply resonant with human beings.
Expertise
UI/UX, Branding, Service Design,
Design Research
Education
Imperial College London / Royal College of Art
2024-Expected 2026
Parsons School of Design
2020-2023
MSc / MA
Bachelor of Business Administration
Minor
Hello! I’m Yuyi Yang, a dedicated and creative student currently pursuing Innovation Design Engineering at Imperial College and the Royal College of Art. Previously, I was immersed in the Strategic Design and Management program at Parsons School of Design, where I also minored in Fashion Communication. My academic and professional journey is fueled by a passion for innovation, strategic planning, user-centered design, and sustainability to address complex challenges.